Dear Pnuff Family,

As this year comes to an end, I find myself reflecting on something much bigger than a business milestone. It’s been 10 years since Pnuff Crunch began as nothing more than a dream—just an idea in my heart about creating a snack that could genuinely make people’s lives better.

I remember those early days vividly. Working alone. Mixing ingredients. Hoping that I could create something truly healthy and delicious. I had no guarantee this dream would work—only a belief that it needed to exist.

One year later, that dream turned into reality when the first real bag of Pnuff Crunch came off the line.

And from there, life took me on a journey I could never have imagined.

I walked into stores in New Jersey and Brooklyn with a backpack full of samples, praying that just one person would give this little idea a chance. Those small victories eventually turned into big steps—NY distribution, then 1,000 stores, and now shelves all across the Northeast, Texas, Kansas, the Dominican Republic, Costa Rica, the Middle East, and online everywhere.

But the path was never easy.

COVID nearly broke us. We couldn’t sell into stores. Our world shut down. I didn’t know if the company would survive. We had to pivot to online overnight. And then, by what felt like pure grace, Shark Tank came along and kept the dream alive.

Behind the scenes, we moved through five manufacturing sites, including starting our own facility—something I poured everything into—only to make the painful decision to step away because the costs were simply too heavy. Every turn taught me something. Every setback shaped who I am today.

Ten years… it feels like a lifetime of lessons, sacrifices, and hope.

But through it all—the highs, the lows, the uncertainty—one thing has never changed: the reason I started this company.
To create a snack that’s healthy, full of protein and nutrients, supportive of a strong and active life… and something families can enjoy together without guilt.

And the truth is, Pnuff Crunch only exists today because of you.

You—our customers—are the heartbeat of this company.
Your messages, your support, your belief in us, your willingness to share Pnuff with your families and friends… that is what kept this dream alive when everything around us felt impossible.

You are the reason we are still here.
You are the reason I continue fighting for this mission every single day.
And you are the reason I still believe in this dream as strongly as I did 10 years ago.

From the bottom of my heart, thank you.
Thank you for being part of this journey.
Thank you for giving this small idea a chance.
Thank you for helping Pnuff Crunch become what it is today.

As we enter the holiday season, I wish you and your loved ones a Merry Christmas and a Happy New Year. I hope your holidays are filled with health, joy, love, and moments that remind you of what really matters.

I cannot wait to continue this journey with you in 2026. There is so much more ahead — and it means the world to me that you are part of it.

With all my gratitude,

God Bless
Dr. Juan Salinas
Founder & CEO, Pnuff Crunch